Market Potential Indicators for Laptop Computers Research Paper

Market Potential Indicators for Laptop Computers - Research Paper Example While all of these indicators provide clues to the countries listed as emerging markets, some of these indicators are more critical to laptop marketing than others. We want to know population and electricity consumption because we need to ascertain that there is a sufficient number of potential consumers and that those consumers are likely to have the needed electricity required to charge and operate our laptops. In a country where there is low electricity consumption, we can assume that people are without refrigerators and other power-intense kitchen appliances, and do not use air conditioning. This suggests a lifestyle that will not lend itself to the perceived need and purchase of a laptop, considering that desktop PCs cost far less. We want to know how active the middle class is in earning money and spending it, and what percentage of the total they earn and spend, because we need to tailor our product design and marketing accordingly.