merchandising for Your return or Business position FOR MOOS, INC. (CASE STUDY) teacher: Susan grocery storeing Plan on Shoes for MOOs, Inc. COMPANY give – SHOES FOR MOOs, INC. COMPANY SIZE – SMALL ORGANIZATION geographical SETTING - CANADA relegation Statement Shoes for MOOs’ mission arguing is to develop a in particular designed garb for aff ripes to prevent them from foot diseases at an affordable price and distri yete them successfully. Objectives The comp both’s accusative is to swallow into very potential market which they manufacture and shift shoes for Cows. Also, a nonher objective is to pattern product consciousness to farmers both around the Canada and United States. Product “ Shoes for MOOs” are peculiarly designed, high quality, fabric-backed black caoutchouc shoes designed specifically for cow’s feet receive: Yellow, textured pebble sole for better sui tcase on guileful surfaces. *The shoes are easy to clean, stable and reusable. Competitors There are only 2 products that are be identified in the market. Competitor #1 Product typewrite – leg it shoe (pink, yellow, blue) Feature - Elevated on the left or right for oxen with structural foot problems.
fuss – unhopeful spinning top of the shoe allowed moisture and dirt to get any wound, and infections practically worsened. Price: US$ 21.80 Competitor #2 Product type – hydrotherapy boots (sold in pairs) Feature: Complete with hoses, suspenders, and a compres sor Problem: It is for clinical use only ! Price: US$ cd *These two products are not widely used for the discussion of hoof disease. Suggested Target Market Owners of dairy, beef, show, research, and conduct cattle were all potential users of MOO shoes; but it was expected that nearly sales would be made to dairy farmers. Size of the Market - There are 1.1 million milk cows in Canada, and over 9.2 million in United States. -...If you wish to get a full essay, order it on our website: BestEssayCheap.com
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