Q1 The issue of over pricing zidovudine is a fierce issue for Burroughs Wellcome Company gum olibanum causing oppose promotional material and the fears in my opinion ar well founded as furthest as BWs hereafter AIDS medicates and drugs for other diseases (Zovirax and Sudafed) are concerned. Within the present-day(prenominal) AZT market, the central consumers are AIDS and human immunodeficiency virus patients in need of treatment. AZTs role to the patients is paramount; terminuss show AZT extends patients vivification expectancy, increase their sense of wellness, boost their immune system, and athletic supporter with charge gain. Clearly the benefits of AZT have a trail force on the patients quality of life; as a result patients desire for the treatment is high. And thats the reason why the negative advancement wont impact the current sales of AZT in the absence seizure of any embossments (at present AZT is the lone(prenominal) treatment operational for HIV). Ho wever, when it comes to other 2 products (Zovirax and Sudafed) and any say-so AIDS drug that BW might invent / crack in the future the situation is quite different. The backlash would reach the customers emotional response . This would affect how a consumer thinks about a club and smatter to others about it. The negative publicity would lessen BWs reputation with its customers, pave the way for the sale of substitute products by competitors.
The customers would also win over their role from being apostles to detractors thus telling others how bad the company is and why they should not procure BWs products. T hus this could be scourge to the BWs busine! ss affecting its set image. Based on our five forces analysis, the effort is moderately bewitching with the significant threats coming from possible substitute products and rivalry from select competitors. Assuming that there are telling substitutes (which are all priced equally or... If you want to get a full essay, rule it on our website:
BestEssayCheap.comIf you want to get a full essay, visit our page:
cheap essay
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.