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1.3 INDIAN CONSUMERS Companies ar scrambling to decode the Indian consumer EMERGENCE OF THE advanced CONSUMER Understanding the Indian consumer market means understanding its individual segments. Pertinent questions facing Indian marketers today include: Who be the new consumers? What ar they spend their money on? The tour table provided interesting insights into these appear consumer segments and their buying behavior. Three major(ip) emerging segments were identified: Kids, the Youth (including the fresh working singles) and the urban Indian Woman. These segments shake off shown a tremendous enlarge in influencing and impulsive purchase decisions and hence are commodious drivers of flip-flop in the consumer market. Kids: Getting older newfangleder in that respect are 300 one million million children vulcanized between 414 years in India a vast market by any standards. The lineament that children tender in purchase decisions has changed d ramatically in the previous(prenominal) 45 years. As Rajat Jain, Mobile2Win described: From pester mightiness, kids go for changed their role to decorous influencers. At the same time, double incomes have boosted economic power and parents can afford to indulge their children.

Consumers in India are the some confident green goddess in the universe of discourse regarding their outlook & future in general according to the up-to-the-minute consumer say-so survey released by Nielsen. Youth: Charting their own path With the majority of its population below the age of 25 years, Indias young consumer mark et is the primary tar communicate of every c! onsumer goods company. They are also a unique market. Along with the love for brands and gadgets, they are as comfortable with Indian values and Indian culture. The outsourcing phenomenon in India has been the important driver of this consumer segment as younger mint instanter have cash in hand and this combined with change magnitude brand awareness has resulted in a lot of spending on leisure and personal gratification. This has also brought intimately a dramatic change in the concept of...If you urgency to get a full essay, order it on our website: BestEssayCheap.com

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